In a world where you can make more of anything, make more money!
That’s exactly what we did with this client here. They were making $10K to $15k a month before they came to us. Not a bad figure to make if you ask me but there’s always room for improvement like we would be seeing shortly.
Client's Strategy to $12K a month
They were able to get their business to $12K a month using organic promotions on instagram and facebook, along with some facebook ads promoting their business. So, why did their revenue plateau around $12K despite them running on the same facebook ads we ran to $88K? Here’s the thin…
Our Strategy to $88K a month
We were able to scale to $88K a month easily using the same facebook ads because unlike the client’s ad that only talked about their services, ours focused on how these services were making people a bulk load of money, without us even mentioning what the service was till the end of our pitch.
We were able to communicate this value using a simple advertorial sales letter that looked like a blog article. We followed the classic advertorial formula of 80% valuable information and 20% selling and the results were astonishing…
Results - $88K
We scaled to $41K within 30 days of launching the advertorial. It kept growing every month after that and we closed out the year with a strong $88K. The following year was much better – We had a few $200K months. I’ll be writing more about that when I find time.
Conclusion
If you’re to take just one thing from this quick case study, then it should be – knowing that your customers don’t care about you or your product but rather what it can do for them. And not just what it can do for them but what happens when it does that thing for them, AKA the benefit behind the benefit.
So, always remember to sell the benefit behind the benefit of using your product, not the product itself. Read that sentence again. Peace and love.